INTOIT is a premium athletic eyewear brand.

We are born for sophisticated generation who value style and functionality, and their moment of living, by redefining functionality, futurism, and effortless elegance for you.

Inspired by the Tour de France—born in 1903—we embrace:

Speed and lightness, urban and natural.

But the spirit of its participants is our true DNA:

Committed, passionately.

Focused, relentlessly.

The name INTOIT (from the phrase “Into it”) captures this state of wholehearted dedication, while embodying an intellectual pursuit of essence. For the modern urbanite who loves movement and constant self-improvement, INTOIT delivers a fresh new experience.